Assistant Professor Dr. Nurashikin Binti Nazer Mohamed

Faculty of Economics, Business, and Accounting

i -CATS University College,
Jalan Stampin Timur,
93350 Kuching,
Sarawak.
nurashikin.nazerm@icats.edu.my

Staff Profile Photo



Professional Profile

Assistant Professor Dr. Nurashikin Binti Nazer Mohamed, Dean, Centre for Graduate Studies (iCGS) for Faculty of Economics, Business, and Accounting in i-CATS University College, Kuching. With a commitment to excellence and a passion for fostering an environment conducive to growth and achievement, Assistant Professor Dr. Nurashikin Binti Nazer Mohamed brings a wealth of expertise and a multifaceted approach to work.

Academic Qualification

Area of Expertise

Doctor of Philosophy (Marketing),
Universiti Malaysia Sarawak (UNIMAS)
2023

Corporate Master in Business Administration,
Universiti Malaysia Sarawak (UNIMAS)
2013

Bachelor of Business Administration (Honours) (Marketing),
Universiti Teknologi MARA (UiTM)
2010

Diploma in Business Studies,
Universiti Teknologi MARA (UITM)
2008

Marketing

Consultancy

Research

Title: Not Available
FYear RC: Not Available

Publication

Research and Consultancy

Title: The Influence of Social Media Influencer Attributes on Information Credibility and Purchase Intention
Year: 2025

Title: Developing and Validating the Measurement Model for Technology Acceptance Factors of Online Food Delivery Applications (OFDA) Usage Constructs in Sarawak Using Confirmatory Factor Analysis (CFA)
Year: 2024

Title: Investigating the Moderating Effect of Age, Gender, and an Experience in the Relationship between Behavioral Intention to Use and Usage of Online Food Delivery Applications (OFDA) in Sarawak
Year: 2024

Title: Determinants Influencing The Intention to Use and Actual Use of QR Payment in Sarawak
Year: 2024

Title: The Influence of YouTube Influencer Credibility on Consumer Purchase Intention of Cosmetic Products in Malaysia
Year: 2024

Title: Study of Factors affecting Consumers' Online Clothing Purchase Intention
Year: 2024

Title: The Influence of User-Generated Content Information Credibility and Information Adoption on Consumer Purchase Intention
Year: 2023

Title: The Mediating Effect of Information Adoption on The Association between Social Media Influencer Information Credibility and Purchase Intention
Year: 2023

Title: Developing and Validating the Measurement Model for Social Media Influencer Attributes Using Confirmatory Factor Analysis
Year: 2023

Title: Factors Influencing the Intention to Use and Actual Use of The S Pay Global E-Wallet Application in Sarawak
Year: 2023

Title: Factors influencing the intention to use S PAY Global e-wallet
Year: 2022

Professional Membership with Affiliated Organisation

Professional Qualification

No Professional Membership with Affiliated Organisation data available

No Professional Qualification data available