Assistant Professor Dr. Nurashikin Binti Nazer Mohamed

Faculty of Economics, Business, and Accounting

i -CATS University College,
Jalan Stampin Timur,
93350 Kuching,
Sarawak.
nurashikin.nazerm@icats.edu.my

Professional Profile
Assistant Professor Dr. Nurashikin Binti Nazer Mohamed, Lecturer / Head Of Programme Bachelor Of Business Administration (honours) for Faculty of Economics, Business, and Accounting in i-CATS University College, Kuching. With a commitment to excellence and a passion for fostering an environment conducive to growth and achievement, Assistant Professor Dr. Nurashikin Binti Nazer Mohamed brings a wealth of expertise and a multifaceted approach to work.
Academic Qualification	Area of Expertise
Marketing, Universiti Malaysia Sarawak (UNIMAS) 2023 Business Administration, Universiti Malaysia Sarawak (UNIMAS) 2013 Marketing, Universiti Teknologi MARA (UiTM) 2010 Business Studies, Universiti Teknologi MARA (UITM) 2008	Marketing
Consultancy	Research
Title: Not Available FYear RC: Not Available
Publication	Research and Consultancy
Title: Factors influencing the intention to use S PAY Global e-wallet Year: 2022 Title: The Influence of User-Generated Content Information Credibility and Information Adoption on Consumer Purchase Intention Year: 2023 Title: The Mediating Effect of Information Adoption on The Association between Social Media Influencer Information Credibility and Purchase Intention Year: 2023 Title: Developing and Validating the Measurement Model for Social Media Influencer Attributes Using Confirmatory Factor Analysis Year: 2023 Title: Factors Influencing the Intention to Use and Actual Use of The S Pay Global E-Wallet Application in Sarawak Year: 2023
Professional Membership with Affiliated Organisation	Professional Qualification
No Professional Membership with Affiliated Organisation data available	No Professional Qualification data available